Location:Chicago, IL Project Size: 1750
Square Feet expansion to existing 3200 Square Feet space
izzydesign wanted to create a comfortable space where designers would be able to drop-in, share, learn and live with the izzy product. The showroom focuses on the comfort and needs of its visitors as well as izzy's product line. Two entry "boxes" act as book-ends to the visitor experience. An expanded bright white entry vestibule draws the visitors into an existing bamboo box where imagery evokes izzydesign's philosophy. The space features
a library/learning center for ongoing discussions on today's merging work and lifestyles. It also includes an open presentation space, a product gallery and an interactive café - complete with refreshments, access to power/data stations and a hidden meeting room. The experience is completed by another white "box", with additional imagery reinforcing their brand. The juxtaposition of a non-traditional showroom and izzy's own youthful products conveys both wisdom and playfulness, characteristics that make
izzydesign unique.