Project Location: Chicago, IL
Completion: June, 2006

We were hired by Tayco to design their new showroom on the 10th floor of the Merchandise Mart. Tayco, a Toronto based company, specializes in laminate casegoods, systems furniture, seating and conference tables. While they have a large presence throughout Canada, their presence wasn't as well known in the U.S. As part of their vision for the future, they wanted to start gaining the attention of design firms and expanding their brand to their existing client base. They began a large endeavor to elevate their product design, update their image/brand through graphics and literature and market to new customers.

Their newly updated brand/company image and new product designs were to be unveiled at Neocon. The new showroom was an ideal setting to showcase this new direction. We were asked to develop a space that best showcased their new image and product but to do this on a limited budget. To achieve this goal, we took advantage of existing features such as the neutral carpet, core plumbing, veneer millwork and track lighting.

Through careful choice of materials and selective demolition and new construction, we were able to create a fresh new face for Tayco on their budget.The client had a 50% increase of visitors to their showroom.